Part Two IN last week’s column, we featured five of the 10 Top Brand Slogans of All Time, which Dictionary Scoop compiled. These included Apple’s Think Different, Coca Cola’s Open Happiness, Macdonald ...

New study reveals best words for brand slogans Date: June 27, 2023 Source: City University London Summary: A new study has uncovered the word properties that make slogans effective, as the ...

Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers.

Slogans that were longer and included the brand name (Like a good neighbor, State Farm is there vs. Like a neighbor ) were more frequently remembered but liked less.

The slogan is working as the brand still uses it today. It’s based on the noise the cereal makes when milk pours over it. In 1933, artist Vernon Grant created three elves named Snap, ...

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then ...

Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.

Other slogans may be harder to translate but are an intrinsic part of a brand’s identity. For example, the slogan for Kellogg’s Rice Krispies has been “Snap!

In 2006, the “Hi Seoul” brand slogan was supplemented with the sub-slogan “Soul of Asia,” which played on the sonic similarities between the word “soul” and the city’s name.