New study reveals best words for brand slogans Date: June 27, 2023 Source: City University London Summary: A new study has uncovered the word properties that make slogans effective, as the ...

Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers.

Slogans that were longer and included the brand name (Like a good neighbor, State Farm is there vs. Like a neighbor ) were more frequently remembered but liked less.

Part One AS communicators, we all look forward to winning awards for PR and marketing.  But beyond that, there are brands ...

The “Just Do It” slogan feels like it’s been around forever, but it actually only came about in 1988, when ad executive Dan ...

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then ...

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.

Other slogans may be harder to translate but are an intrinsic part of a brand’s identity. For example, the slogan for Kellogg’s Rice Krispies has been “Snap!

In 2006, the “Hi Seoul” brand slogan was supplemented with the sub-slogan “Soul of Asia,” which played on the sonic similarities between the word “soul” and the city’s name.