LONDON, Nov. 30, 2023 /PRNewswire/ -- Smirnoff, the world's #1 vodka [1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections ...

Smirnoff is the best-selling vodka in the United States, selling almost 6-million cases a year. "We are going to win the market by producing a high-quality product, rather than suing.