The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...

Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...

One can become a billionaire selling ice cream, lemonade and fruit smoothies — all for less ... of China’s fast-shifting labor dynamics. Mixue Group’s blockbuster HK$3.5 billion ($444 ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

When people think of “McDonald’s,” they think of delicious fries, burgers and ice cream machines that don’t work. But they also acknowledge, on some level, that McDonald’s is the fast food chain, the ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...