Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
Detroit Free Press22d
Lionel Messi, Apple launch MLS ad after Super Bowl: 'When football ends, fútbol begins'
Messi, the Inter Miami star and Argentine World Cup champion, was featured in a post-Super Bowl film by Apple TV on Sunday night – reminding sports fans about the upcoming soccer season.