X finally valued at $44 billion, the exact sum Elon Musk paid for the social media site in 2022
Just last fall, an investment firm estimated that its shares in the site had plunged nearly 80 percent in value —placing the ...
Cameron Brink ‘icked out’ by comments to Sparks’ male practice player tryout ad: ‘Preferably they’re gay’
Sparks star Cameron Brink says she is 'really icked out by the potential new practice players' after her team advertised for ...
Reddit's ad revenue is growing faster than other social media platforms
Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.
Social media enhances brand loyalty and consumer engagement: Study
Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.
Digital Information World7d
Social Media Users Unknowingly Participate in Marketing Experiments, Research Reveals
Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...
The Drum7d
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
and so the firm will switch to a social-first advertising model. That move will see media spend on social channels rise from about 30% to 50% of its budget, and it will look to work with 20x more ...
St. Louis entrepreneur developing all-in-one social media app
A St. Louis-area entrepreneur intends to launch an app to streamline the user experience of major social media sites, ...
Business Line2d
IPL potential game-changer for social media advertising: Integral Ad Science report
Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and ₹7,000 crore, said the Integral Ad Science ...