Social media has become deeply embedded in how digital campaigns operate across industries, and sweepstakes are no exception.

So, keep the answers to the following questions in mind when creating a giveaway or promotional contest: What are the elements of a good social media giveaway or promotional contest? What do you want ...

The hashtag is also one of the mechanisms for entry into the giveaway, which we expect to spur use of the hashtag.” Tapping social media The hotel ... to offer guests ideas for their next ...