By approaching social media tactically, rather than as part of an overall integrated strategy, companies are missing opportunities for better business outcomes, according the study. Below, additional ...

This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

Making virality a core part of your strategy can help you establish your brand as an industry leader, boosting sales and ...

SMM Action Plan The more targeted your SMM strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action ...

Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing with years... Rachel Williams has been an ...

Brand campaign integration. Social media programs can piggyback good brand campaigns ... Without a finger on the pulse of current conversation, you can't plan or evolve your strategy. Customer service ...

The Crocodile responded with a mobile-optimised microsite and social media strategy supported by an ongoing programme of content. New material was posted to the site on a weekly basis, feeding the ...

integration," Twitter cofounder Biz Stone ... s decision to jump aboard the social media bandwagon makes sense in light of the company's push to make Internet users' experience more personally ...

Record brings over 15 years of experience in influencer and social media marketing ... shape the future of influencer strategy with the innovative Digital Integration Group." ...