Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, best brands, and how to use them for consistent catches ...

The acquisition of Lucky Strike Bait Works further strengthens Blacktusk Outdoors’ growing roster of fishing brands, which ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

An environmentalist and ice fisherman who dreaded constant fumbling with cold hands to replace torn soft-bait lures, Hobbins devised his soft-bait alternative one chilly November morning back in 2006.

Our bass expert ranked and tested the 16 best soft plastic baits for bass fishing, including the best worms, craws, swimbaits, toads, and more.

Learn expert strategies for fishing slop mats for largemouth bass with frogs, flipping jigs, and Texas-rigged plastics.

Hard baits and spinnerbaits are critical tools, too, but they’re more situational than soft plastic baits, which excel in a wider range of scenarios. While there are times when you need a specific ...

Lost or discarded soft plastic lures used for fishing remain in the environment and can be deadly to fish that find and eat them.

Looking for new bass lures for topwater, muddy water, and more? These are the best soft plastic baits for bass you can buy right now.

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits.