Prime Hydration – the sports beverage brand founded by social media personalities Logan Paul and KSI – is facing a federal lawsuit from the U.S. Olympic and Paralympic Committee, which is ...

Prime is a sports drink that has exploded into mainstream ... for cocktails that are full of flavor and electrolytes. Prime Hydration and Prime Energy are both great mixers for cocktails ...

against the sports and energy drinks company, Prime Hydration. The complaint accuses Prime of deliberately and willfully attempting profit on USOPC intellectual property through the beverage's ...

Logan Paul's Prime Hydration, cofounded by the controversial ... the formerly 'hot' sales of PRIME sports drinks cooled markedly." The complaint claims Prime owes Refresco nearly $68 million.

Back in March of 2024, the Los Angeles Lakers announced a new partnership with PRIME Hydration to become the official sports drink of the franchise. PRIME was started by YouTubers Logan Paul and ...

Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan ...

The brand launched their energy drink in four different flavors. Logan Paul’s brand PRIME hydration was just beginning to make its mark on the energy drink market. As soon as Messi’s launched ...

According to the report, an attorney on behalf of the Olympic Committee got in touch with the representatives of Prime Hydration and asked them to stop selling the drinks. However, the company ...

A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark infringement lawsuit. X Hydration, based in Rosemount, says its ...

The endorsement deal between Patrick Mahomes and Prime Hydration serves as a prime example of how sports and business can intersect in a meaningful way. It showcases the power of partnerships that ...