Collaboration, inventiveness, resourcefulness are the positive hallmarks for memories of the pandemic for marketers.

A brand ambassador is someone who helps to promote a brand or product. They’re usually someone with some influence – whether ...

Fiscal sponsorship presents a compelling opportunity for businesses to launch charitable initiatives with efficiency, credibility and impact.

The struggling casual-dining chain had backed Chase Elliott’s car for years but stopped paying its dues last March, according ...

The Twins have a multiyear deal with Progressive Insurance for naming rights to their Twins.tv service, reports SBJ’s Mike ...

The world’s eyes will be on the US, Canada, and Mexico next year as they jointly host the World Cup. Ashley Brantman of Jack ...

IPL jersey sponsorships are among the most sought-after brand placements, but do they truly deliver a winning ROI? Experts weigh in on impact and more.

The St. Louis Cardinals and bet365 announced today that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports ...