So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, ...

Wait, the Detroit event chair, offered a practical theory for why his partners are sticking around: Pride sponsorships in ...

This four-part content series looks at some key trends in sports sponsorship marketing including values-based partnerships, the role of creativity, maximising ROI and the media mix. The series has ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

The various category winners are awarded the coveted B2B Marketing trophy and international recognition. What’s it in for you? As a sponsor, your brand will be seen on every piece of pre-event ...

It is this angle that Cisco, official network infrastructure provider of the London 2012 Olympic and Paralympic Games, is using as the crux of its sponsorship campaign. Ian Symes, marketing director ...