Lions coach Dan Campbell returns to star in new Applebee's commercials, which now emphasize an appetizer deal rather than his comical persona.

That's why boxers fight long after they have slowed down and why NFL stars play long past their ability to be effective.

Dr. Pepper's long-running "Fansville" ad campaign debuted its newest entry on Saturday, and it contained a clear shot at Shedeur Sanders. The "Fansville" ...

Every year, companies are asked to pay up in a big way if they want their commercials featured during the Super Bowl. The price for ads is only going up. According to reports, FOX pulled in record ...

Michigan companies like CURE Auto Insurance, BetMGM and Henry Ford Health say athletes really resonate with customers.

In addition to $8 million for a Super Bowl ad, NBC is also asking prospective buyers to guarantee $8 million in spending across its other sports properties, which will include the NBA next season ...