With New Jerseys And Team Branding Complete, What's Next On The PWHL's To-Do List?
The PWHL has unveiled logos, names, jerseys, their 2024-25 schedule, and much more. What's next for the league?
As the NWSL’s BOS Nation found out, naming a sports team can be tricky business. Experts explain why.
The naming process for a sports team sometimes can stray from the process used to brand most consumer items, where an ad agency follows a fairly standard set of research protocols before zeroing in, ...
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A winning formula for brand visibility through sports sponsorship
To grasp the intricacies, you need to see how brands leverage emotional connections that fans have with their teams. Sports sponsorship isn’t just about slapping a logo on a jersey; it’s about ...
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Cleveland apparel brand ILTHY goes global thanks to partnerships
And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...
PWHL unveils new jerseys for all 6 teams ahead of 2024-25 season
The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.
My Two Cents: Four Years Later, 'Brand Bias' Comes Full Circle For Indiana Football
It's amazing how the more things change, the more they stay the same in college football. When it says Indiana on the front ...
Has Penny Hardaway's brand-new Memphis basketball team already established its identity?
Memphis basketball teams under coach Penny Hardaway tend to take some time finding their identity. Two exhibitions and one ...
Hidden meaning behind the Nike brand name you never knew existed
However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...
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Championship coaches Calipari and Drew both have Top 25 teams with lot of new players
In Calipari's case for his debut with 16th-ranked Arkansas, he is coaching a new team. “This is a brand new team that has ...
Have the Chiefs supplanted the Cowboys as America’s top TV team?
The Cowboys have long been the golden goose for NFL TV viewership. But the dynastic Chiefs might be the new "America's Team" ...
Full-length Replay: CFP Rankings Reaction: How Brand Bias Is Affecting Indiana, BYU and Miami
Fox Sports’ lead College Football analyst Joel Klatt reacts to the first College Football Playoff Rankings of the 12-team era! He gives his biggest takeaways from the rankings including whether brand ...