Shares rose after the company announced a new $134.8 million share-buyback, and said it expects to meet full-year market forecasts.

But if one looks beyond that upper echelon and into the U.S. Open’s qualifying tournament – where lower-ranked players compete for spots in the main draw – there’s a world of local startups and small clothing businesses making their way into the booming tennis business.

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling over themselves to attract A-list athletic ambassadors.

Data shows athletic inspired looks from decades past are making a comeback. Track suits and windbreakers will be popular. Cropped jackets and graphic backpacks top the list of fashion choices and thrifted items are offering a more personalized look.

Strategic joint venture aims to bring MUSINSA STANDARD and Musinsa Store to Chinese consumersTransaction set for completion by September 2025, subject to regulatory approvalSEOUL, South Korea, /PRNewswire/ -- MUSINSA has officially entered the Chinese market through a strategic partnership with ANTA Sports,