This insistence on the club’s official name is part of the brand refresh that was debuted last year with the slightly tweaked logo ... deal is — Tottenham Hotspur is a football club, Tottenham ...
"When referring to the team or the brand, please use ‘Tottenham Hotspur’, ‘Tottenham Hotspur Football Club’ or ‘THFC’. Never refer to our Club as ‘Tottenham’, ‘Tottenham Hotspur ...