Star Wars Day is an unofficial holiday celebrated every year on May 4 — as in, "May the 4th" (as in, "May the Force be with you"). And every year, we see retailers release limited-time discounts and Star Wars product launches in honor of the geeky occasion.

Star Wars Day 2025 is coming Sunday, May 4, and is bringing with it a new Disney+ show and a slew of deals for fans and collectors. Check them out.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise. What is Star Wars Day? Star Wars Day was created by fans as a sly nod to one of the films' most popular catchphrases,