Why Super Bowl Ads Don’t Care if You Hate Them ... to spike our dopamine. And in this effort, a bad ad can serve quite well—especially if it’s truly, exponentially, off-the-charts bad.

Super Bowl sponsors are cramming multiple messages into a single high-priced commercial in a bid to stand apart from the rest of the Big Game ad crowd Plus Icon Film Plus Icon TV ...

Super Bowl ad buys – and this year, $7 million is the going rate for 30 seconds – tend to tilt toward opposite poles: Going big for a superstar with pop culture currency or leaning hard into ...

Breaking Bad Super Bowl Ad. Credit: PopCorners. Our favorite pair of meth cooks is getting back together. Walter White (Bryan Cranston) and Jesse Pinkman (Aaron Paul) ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. Included are the new ...