Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

In the third of a five-part series, senior writer Larry Mayer reflects on Hester's historic 92-yard kickoff return touchdown in Super Bowl XLI. Read: Part 1 ... "There was too much open field, so I ...