In the two football seasons since she began dating Kansas City Chiefs' tight end Travis Kelce, Taylor Swift has brought over $1 billion in publicity and revenue to the NFL, according to a report ...

The NFL has disclosed an upcoming change that all 32 of its teams will love, and it is believed that Taylor Swift is partly responsible. While the official figure hasn’t been announced ...

Netflix CEO Ted Sarandos recently addressed a wide range a topics in an interview with Variety, including the abundance of ...

Apex Marketing analyzed media mentions of Swift alongside the NFL, including on social media, to determine the value of her association with the sport. Swift's global Eras Tour, her relationship ...