How Is Market Segmentation Used in Target Marketing?. Market segmentation is the practice... Market segmentation is the process of defining a target market or target audience to serve. Marketers ...

A target market is a group of consumers most likely to use a company's products. These consumers usually have similar demographic characteristics, such as gender, age, income or education.

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Understanding your target market is fundamental to any business. Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and ...