We asked industry experts how they stay up-to-date on the latest trends and changes in their target markets. Here are their ...

Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves ...

I recently asked Rick Gomez, Target’s EVP, chief marketing, digital and strategy officer, for his perspective on the organization’s marketing strategy. Paul Talbot: How do you evaluate the ...

Determining your target market and acquiring accurate data on your sales prospects may be the most important first steps in developing and managing your long-term sales and marketing strategy, but ...

I think that's pretty good that Target has 10 of those. The company took $10 billion in market share in 2020, so really outperformed its peers. You think of department stores and others that ...