Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Maie Gall looks at the changing world of prescriber segmentation in the oncology space in our oncology themed month. Today's world of Oncology is characterized with many new and exciting changes.

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Businesses segment markets for a range of reasons. The main aim of businesses with segmentation is to divide mass markets. Businesses do this to target the right products at the right people, to ...

We are just at the start of a period of epic disruption of the entire marketing ecosystem by machine learning. It is starting in digital performance advertising, but it will work its way up through ...

Wiland, Inc. has partnered with Snowflake to provide MarketSignals ™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving ...

Singapore, March 5: Veeva Systems (NYSE: VEEV) today announced Veeva CRM Pulse, a data subscription that provides quarterly healthcare professional (HCP) access and multichannel engagement metrics ...