In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that is says will ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for ...