The PWHL has unveiled logos, names, jerseys, their 2024-25 schedule, and much more. What's next for the league?

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

The naming process for a sports team sometimes can stray from the process used to brand most consumer items, where an ad agency follows a fairly standard set of research protocols before zeroing in, ...

Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, ...

Early on, the Trump campaign's messaging plan was clear. Position the race as between two Presidents with four-year records ...

Memphis basketball teams under coach Penny Hardaway tend to take some time finding their identity. Two exhibitions and one ...

The team formerly known as the Tennessee Smokies officially introduced itself as the Knoxville Smokies that morning, ...

The Cowboys have long been the golden goose for NFL TV viewership. But the dynastic Chiefs might be the new "America's Team" ...

The College Football Playoff committee released its first rankings of the 2024 season on Tuesday night, and the Indiana ...