Expected to touch this milestone in 2024. For the beverages major, Thums Up and Sprite are the latest to have achieved the billion-dollar brand mark. This year, Coca-Cola Company-owned Thums Up ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

Thums Up, Coca-Cola India’s billion-dollar homegrown brand, has launched its latest campaign, “Dum Hai Toh Dikha”, a bold call to the youth who strive for greatness and thrive in the face of ...

Thums Up, Coca-Cola India’s billion-dollar brand, has launched its new campaign, “Dum Hai Toh Dikha,” featuring Shah Rukh Khan and Allu Arjun. The campaign targets youth who face challenges ...