This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

Other notes include a hint of vanilla, citrus, and a slightly nutty flavour. Catch Cola asserts its uniqueness in being produced at "5000 ft up in the Himalayas." Some claim its taste is a hybrid ...