This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Premier League, previously held by Coca-Cola's Thums Up.

But this week, Thums Up — India’s iconic cola brand — did something no one saw coming. With its 50th anniversary around the corner, Thums Up wiped its entire Instagram clean. No warning ...

New Delhi [India], May 22: Think the thrill of a sports event. Think of the fizz of excitement rippling through as the ball soars toward the boundary. Now, imagine that one drink that embodies the ...

Thums Up is also the first Indian brand that will become a USD 1 billion (approx. Rs 64,000 crore) brand much before the targeted timeline of 2020, the company officials said. With the ...