Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats.

Under Armour's previous connected shoes, the Speedform Gemini 2, are completely different in design from the two HOVR styles, and the new shoes have some invisible design changes as well.

Under Armour uses Hovr in its training shoes, giving models like the Infinite 5 and Machina Clone 3 a firm, but smooth feel underfoot. Flow cushioning is Under Armour’s lightweight racing foam ...

Amazon Is Selling ‘Extremely Comfortable’ Under Armour Sneakers for Only $23 originally appeared on Athlon Sports. A stellar ...

Shoe brands are finally making women's running shoes without simply "shrinking and pinking" models that were originally ...

That's doubly true for its running shoes, thanks to the ... need for a rubber outsole, making Under Armour's lightest weight shoe yet. Meanwhile the UA HOVR is a proprietary foam purpose built ...

While most top pros still wear cleated golf shoes, more and more players are adopting the better spikeless tech developed in the past few years. Under Armour’s HOVR Tour SL golf shoes are built ...

Most companies would be better off waiting a bit longer so they can apply meaningful updates to their shoes – and this is exactly what Under Armour did with the new HOVR Phantom 3. The UA HOVR ...

Perhaps the best deal we found was on the Auburn Tigers Under Armour HOVR Phantom 3 Running Shoes - White which is on sale for $84.99. The following sizes are still available: 10,10.5,11,11.5 ...

Under Armour is touting its new "ECHO" shoes as being specifically designed ... an asymmetrical speed-lace system for a locked-in fit and HOVR cushioning for comfort and energy return.

The Auburn Tigers Under Armour HOVR Phantom 3 Running Shoes - White is available for $84.99, down from $160. The sizes left are as follows: 8.5, 9.5, 10.5, 11, 11.5, 12, 12.5, 13, 14, 15 ...