Ferguson was among Under Armour’s NBA contingent that also included Josh Jackson, Dennis Smith Jr., and Will Barton that came through Las Vegas last month to debut the HOVR Havoc to a group of ...

Under Armour's Hovr Sonic won't replace your fitness tracker ... They come in three colors for women (white, gray and “formation blue”) and five colors for men (red, black, white, gray and ...

Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats.

Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing ... The company is releasing its women’s HOVR Breakthru basketball shoe ...

Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.

That's exactly the demographic Under Armour is going after with its HOVR connected shoes, which consist of two different versions: a low-top (the Sonic) and a mid-top (the Phantom, pictured here).

The Infinite follows the HOVR Phantom and Sonic that were introduced last year, both of which will have their second version later this spring. Under Armour has also revealed the HOVR Guardian and ...

Under Armour has launched three new pairs of its connected shoes, as it doubles down on quantified running and its smart coaching platform. It’s announced the HOVR Machina, HOVR Infinite 3 and ...

Under Armour is dropping some new footwear in preparation for every college basketball fan's favorite time of year. The "Team Pack" consist of six colorways of its HOVR Phantom runner inspired by ...

While the idea might seem trite, Under Armour is trying to provide its customers the perfect combination of new running technology with a running app for the digital age with its “HOVR” shoes ...

Under Armour's newest shoe, the HOVR Machina, is lightweight, well-cushioned, and designed to strike a balance between speed and comfort. According to Under Armour, the HOVR Machina is the company ...