A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding identity.

The Texas logo and the logo of the University of Tennessee share a common "T" as well as interlocking UT, though a different shade of orange. The UT Austin logo was mocked for 60-plus years prior ...

Do you work at University of Texas--Austin? Manage your school's public image and connection with students using U.S. News Student Connect.

On Thursday, the Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic ... iconic Texas Longhorns logo in Dick’s marketing ...