and their new release of an ultramarine violet shade is just too good to pass up. The standout product in this beautiful new shade is the Hopper M20 Backpack Soft Cooler for $325. The Hopper M20 ...

RELATED: Yeti drops new easy-access, waterproof Ranchero Backpack Those interested in the Yeti’s new Ultramarine Violet can browse the entire collection here. ©2025 Advance Local Media LLC.

A little online sleuthing suggests that specific purple shades of Pocillopora coral might’ve been the natural inspiration for Yeti’s Ultramarine Violet shade. Yeti It’s a bucket list destination for ...

The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...