the fact that WWF seems prepared to tolerate violence against African rhino poachers but presumably not against Scottish eagle poachers reflects its attitude to the people involved, not the animals.

the 1988 ‘Winged Eagle’ belt introduced by Hulk Hogan, 1998 Smoking Skull belt, the Attitude Era’s ‘Big Gold’ strap and the WWF scratch logo design. Arguably, the most beloved design of ...

The Attitude Era officially began on November 9, 1997, at Survivor Series, with the debut of the “WWF Attitude” scratch logo ...

In 1965, a new belt was created with a crowned globe and two grapplers, reading “WWWF World Champion”1.As the company ...

And the WWF Universe changed forever. Sex sold and sold big in the WWF as part of the Attitude Era. Sable and others (Lita, Trish, Stacy Carter) helped usher in a racier and more exciting era in ...

In looking back at these classic posters, we decided to focus on the WWF's most important period: The Attitude Era. This was the time when men like The Rock, Triple H and Stone Cold Steve Austin ...

The WWF Attitude Era was famous for a few things: the addition of T&A, cursing, and obscene gestures to the shows; reality-based storylines; the lack of true "babyfaces" and "heels"; etc.

This is my take on it. WWE right now is neither like The Attitude Era or like WWF in the 80's and that's why the current product is suffering and going through a downturn in interest. Sure ...