Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

This video explores five powerful manipulation tactics people use to influence others and how to resist them. Drawing insights from Robert Cialdini's book Influence: The Psychology of Persuasion, it ...

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.