Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

But what about simple ways to improve aspects of our lives that ... research has shown that one word in particular can actually make us more persuasive, and it's turning that oft-used "you ...

You need to give your reasons, otherwise your reader may not believe you! A good way to make your writing more persuasive is to think of the following: ** P **ersonal - keep your writing friendly.