Monster Energy replaces Sprint, the telecommunications giant that has been the series’ title sponsor since 2008. “It’s a global brand,” NASCAR chairman and CEO Brian France said after the ...

LAS VEGAS — NASCAR has found a new sponsor for its premier series. Monster Energy, one of the largest energy drink companies in the world, will replace Sprint as the sponsor for NASCAR’s No. 1 ...

LAS VEGAS -- NASCAR got a boost Thursday when it announced it had signed a deal with Monster Energy to replace Sprint as the sponsor of its top series. How much of a boost? NASCAR wouldn't say.

Terms of the multi-year deal were not announced as Monster Energy becomes just the third sponsor of NASCAR’s top series. NASCAR has a new title sponsor for its premier series, and it is Monster ...

However, the company did have the cash ... who are the bulk of NASCAR’s fans. “We believe Monster views the sponsorship as a cost-effective medium to increase energy drink category penetration ...

NASCAR has been willing to let its current top series title sponsor have as much time as ... but that doesn’t apply to the decision on whether Monster Energy wants to renew its deal with NASCAR ...

Conspicuously absent is any signage related to Monster Energy, the new entitlement sponsor of NASCAR’s premier division ... 2025 NFL Draft These four teams did a great job in the 2025 NFL ...

made earlier this year when discussing Monster Energy's debut as the title sponsor of NASCAR's Cup Series. "Monster, we were built on girls, music and racing," Covington said in January.

A spokesman for NASCAR ... sponsor said the publicity stemming from some owners’ opinions on national anthem protests likely will not impact its longevity in the sport. Monster Energy vice ...

Terms of the multi-year deal were not announced as Monster Energy becomes just the third sponsor of NASCAR’s top series. NASCAR has a new title sponsor for its premier series, and it is Monster ...

LAS VEGAS -- NASCAR announced Monster Energy as the replacement for Sprint as the sponsor of NASCAR's premier series on Thursday. NASCAR Chairman Brian France said it is a multiyear deal with ...