A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ...

It’s a lot of work.” Still, many apartment marketers swear by Google Ads. “I’m always shocked by how many owners don’t know anything about Google Ads,” commented Jeff Klotz ...

During its last earnings report, Google stated that well over 80 percent of its revenue comes from ads. Google is more reliant on ad revenue than Apple is on iPhone revenue. Google also makes the ...

Testing is critical to understanding what works. Google Ads Experiments allows you to split test Smart Bidding strategies without risking your entire budget. For example, say you’ve been running ...

suggests that marketers should work on producing quality content that fits well with Google Gemini's AI algorithm to boost visibility. “Although paid advertising will still be important ...