The USC coach is fresh off a stint at Atlantic Avenue ... dressed up in a Lakers' t-shirt and holding a pair of Air Jordan 14 "Black/White." "Thank you @nikebasketball One very grateful boy!" ...

South Carolina great A'ja Wilson's new Nike signature shoes sell out in minutes. Her father Roscoe Wilson says the success of 'A'One' "blows us away." ...

USC star JuJu Watkins has agreed to a multiyear contract extension with Nike, which according to ... Big Ten era as the top team in both the coaches and media preseason polls.