Market research is the cornerstone of identifying your target market. This involves gathering data about your potential customers, their demographics, preferences, behaviors and needs.

You’ve created a product you're proud of, you’ve developed your brand identity, you’ve dotted the legal i’s and crossed the regulatory t’s, now it’s time to get selling. But before jumping in with ...

Audience segmentation is the act of dividing your brand’s overall target market into distinct groups based on specific criteria. By segmenting the market, brands can identify and understand ...

Understanding your target market is very important to your business’s success. Without a clear picture of who your ideal customers are, your marketing efforts may feel unfocused, and business ...