The cognitive dissonance between the name and the color made us all ... to YRC before fully recommitting to the Yellow brand in 2021. The Yellow logo’s quirkiness, then, is a bit of a historical ...

The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, a triangle was added under the first "a" in the name, with the name ...

Yellow Kite has unveiled a new logo and strapline – “books for life” – to mark the lifestyle and wellbeing imprint’s 10th year of publishing. Founded in 2014, the imprint has published ...

The team colors: yellow ... regarding the club’s name and branding after Greenville Triumph SC announced in June 2021 that the city would be getting a USL W League club – a member team ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and ... division's big yellow X logo above.

What’s in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for ...

AOL will abandon its yellow running man logo for its AIM instant messaging software and replace it with a staid, corporate-looking typeface in which the letters are picked out in a wavy ...