YETI just dropped its newest color in water bottles and the vibes fit perfectly if you’re spending the summer near the water.

We’ve seen purple hues from the premium outdoor outfitter before, but Ultramarine Violet is easily the brand’s most ...

The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...