The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Ever been out at a bar and thought, “Is it me, or do all these people look the same?” Well, that’s exactly what happened to ...

BABY boomers, Gen X, Millennials and Gen Z – everyone falls into a generational category. Apart from the obvious signs of ...

“It occurs when people adopt a style in effort to blend in with a cultural or social group,” the expert, best known as Dr.

An astounding 83 percent of Gen Z Americans shop or are willing to thrift secondhand items for the love of the planet and ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Not all vintage treasures are rare designer pieces loaded with fashion lore: from a perfectly worn leather ... mindless consumption and frenzied unboxing videos. Instead, these Gen Z TikTokers are ...

A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in income. By 2040, that number is expected to more than ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...