Capri Sun now shares another thing in common with NASA. The juice brand and space agency are already using the same foil for their drink packages. Now both are moon-bound.

In celebration of the rare total lunar eclipse, also known as a "blood moon," happening on March 14, the beloved juice brand is releasing a cosmic new flavor

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

Capri Sun enters a new phase with the launch of Moon Punch – the brand’s first glow-in-the-dark pouch ahead of the Total Lunar Eclipse. For the first time, Capri Sun is turning the moon itself into a scannable code through Snapchat,

Capri Sun has launched its first-ever glow-in-the-dark pouch, known as Moon Pouch, in honor of the upcoming Total Lunar Eclipse. The Total Lunar Eclipse, also known as a Blood Moon, occurs when the Earth is fully positioned between the sun and the moon.