E ven before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

The number of teens who believe they'll attend a four-year college after high school has dropped 25 percentage points since ...

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what these slang terms for money mean.

Move over, Gen Z and Gen Alpha: Generation Beta is officially the ... The world’s teens and young adults have been behind many of the biggest fashion trends, political movements, and memes ...

Know all the generations by birth year and what they tell us. Understand the social, historical, and generational gaps that ...

today the spotlight is shifting to Gen Z and the rising Gen Alpha. Before diving directly into the topic, let's first understand who these generations are. Gen-Z are the individuals born between ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

What's with all the gibberish? Gen Z and Gen Alpha have a vocabulary that may make someone from a different generation feel like they are from another planet. The internet and social media creates ...

To hit the mark, though, you’ll do well to consider anything that’s Taylor Swift-coded, tech gadgets that keep them connected, trendy fashion or ... and teen set (Gen Z’s youngest are ...

Move over, Gen Z and Gen Alpha: Generation Beta is officially the most accurate label to describe the youth of today. When the Pew Research Center revised its guidelines for generational ...