If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

Their careers aren’t just about making money, they want their jobs to align with their values. Gen Alpha (Born ~2013 onwards): This is the first generation growing up with AI as a daily tool. They’re ...

Social media platforms like Instagram and TikTok are shaping skincare trends among children and teens, with influencers and user-generated content driving interest in cosmetic procedures and ...

“Gen Z loves a rebrand, so when kombucha legacy Health Ade created a Gen Z targeted brand, Sun Sip, Gen Z was all in,” Kaufman says. “With a focus on gut health, vibrant packaging and smart influencer ...

The infamous "war" between millennials and Gen Zs has found a new battleground in recent weeks, with a fight brewing on ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...

A shaky factory floor abruptly shut down Ring Pop's plant at a pivotal time. Now it's set to make a sweet comeback.

Born into a world saturated with social platforms like Weibo, WeChat, and Xiaohongshu (RedNote), China’s Generation Alpha (born between 2010 and 2024) has been inundated with online information from a ...

This upcoming romantic drama will explore the pre-love phase of three couples, delving into modern relationship dynamics and the evolving nature of romance.