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Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
The Independent on MSN10h
Netflix confirms using AI to help make ‘better and cheaper’ films and TV showsNetflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and ...
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the ...
Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is ...
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
Netflix confirms using generative AI to create a groundbreaking VFX sequence in The Eternaut, delivering results ten times ...
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