Sunday of the WM Phoenix Open averaged 2.9 million, up 21% from 2024. The week before, the final round of the AT&T Pebble Beach Pro-Am attracted 3.3 million viewers for Rory McIlroy’s victory, which was the highest-rated non-major until the Genesis.

Woods is the tournament host of the Genesis Invitational, this year played at Torrey Pines in San Diego. He had committed to play the day of the entry deadline, but that was three days after his mom Kultida passed away and he subsequently withdrew, saying in a statement, " I'm just not ready ."