Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Apple heads into its annual Worldwide Developers Conference (WWDC) beginning Monday with little to no progress in artificial ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Siri’s overhaul has been indefinitely postponed, and Apple Intelligence is no match for other voice-activated AI assistants, ...

Apple and CEO Tim Cook will announce new versions of its operating systems for iPhones, iPads, Macs, TV and Watch.

Rotten Apple: are we finally watching the death of the iPhone? - As Donald Trump turns on Tim Cook and rivals gain traction, ...

Apple's highly anticipated annual showcase on Monday appeared to underwhelm investors and analysts, as the tech giant failed ...