There’s no place like The Sphere. “The Wizard of Oz” is heading to Las Vegas for a run inside the city’s famed immersive ...

The Tribeca Festival in New York City features powerful examples of storytelling through the use of virtual reality, ...

CBS Los Angeles is announcing its new augmented/virtual reality immersive studio on June 11, the first of its kind in ...

The future of how viewers experience music, film and live performances is happening now through immersive platforms like the ...

For months, cryptic messages have appeared on the social media of Andrew Lloyd Webber about the pending return to New York of ...

It's not simply the attractions that are changing. We see immersive video and audio enhance the experience at theme parks, ...

When the Las Vegas Grand Prix joined the North American Circuit, it didn’t just add another race, but it delivered an ...

The company that owns 360 Chicago last year bought the 95th and 96th floors of the building after the abrupt closure of the ...

EXCLUSIVE: Roots co-founder Tariq “Black Thought” Trotter is writing and directing a new narrative film that’s billed to ...

Following the success of and positive public reaction to the 2022 immersive Van Gogh exhibit in Kansas City, the Nelson ...

The new bar opens June 20 and it’s brewing up whimsical alcoholic elixirs inspired by the psychedelic interactive museum.

An underwater origami forest. A Greco Roman Atlantis. A purple crystal cavern. These are just some of the 3-D immersive ...