During a recent appearance at the Sports Business Journal conference, Falk reignited the age-old Jordan vs. LeBron argument by saying that Jordan would have won 15 championships if he had “cherry-picked” teams and joined forces with two other superstars the way LeBron has throughout his career.

In a recent conversation with the Sports Business Journal, which reignited the perennial debate over the NBA’s greatest player, David Falk — longtime agent of Michael Jordan — stood firmly in the corner of His Airness.

The debate between Michael Jordan and LeBron James is as played out as any in professional sports, but with the latter still active in the NBA, the "GOAT" conversation remains relevant and dynamic. Jordan's longtime agent,