Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color ...

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday ...

Each year, Pantone chooses a color that reflects the global mood and attitude. Pantone has announced its next Color of the Year. The company shared on Thursday that the Pantone Color Institute has ...