Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.

Nielsen has released its seventh Annual Marketing Report, revealing how marketers are taking action to adapt to changing ...

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

Time spent streaming hit a share of 44.3 percent of all TV viewing in the U.S. in April, a record high for the third consecutive month, according to Nielsen’s The Gauge. Streaming rose by 15 ...

The Season 3 finale of “ Yellowjackets ” reached 3 million viewers after seven days.

Together, Paramount accounts for 9% of all U.S. viewing. Per Nielsen, ad-supported platforms across the media landscape accounted for 72.4% of TV viewing in the first quarter of 2025, compared to ...

The NCAA "March Madness" Men’s College Basketball event was a key reason that Paramount Global and Warner Bros. Discovery posted overall viewership gains in March, according to Nielsen.

The venerable CBS newsmagazine is in an unprecedented bind between a Trump lawsuit and a pending sale of parent company ...